From Systems of Record to Systems of Context — Omri Bruchim & Tomer Ast, monday.com

What was stored

cues

196

whisperx 196

chunks

28

from 196 cues

keyframes

32

kept of 41 captured

frames with text

32

691 lines read

chapters

9

from the source metadata

keyframe bytes

5.0 MB

word timings on 196 cues

Provenance

Frames, and what the machine read

• 

  0:02 #0 done2 line(s)

  shot 0·sharpness 449.7

  1. AlEngineer0.96
  2. World's Fair1.00
• 

  0:03 #1 done2 line(s)

  shot 1·sharpness 662.0

  1. AIEngineer0.95
  2. World's Fair0.99
• 

  0:10 #2 done24 line(s)

  shot 2·sharpness 2739.9

  1. LAB & PLATINUM SPONSORS0.99
  2. Amazon AGI Lab0.98
  3. ANTHROP\C1.00
  4. Google DeepMind1.00
  5. MINIMAX0.97
  6. OpenAI0.92
  7. Akamai1.00
  8. arize0.92
  9. aws1.00
  10. Braintrust bright data0.98
  11. B1.00
  12. Browserbase1.00
  13. docker1.00
  14. :neo4j0.93
  15. ORACLE1.00
  16. PayPal1.00
  17. qodo1.00
  18. reducto1.00
  19. Sonar1.00
  20. Makers of0.99
  21. togetherai1.00
  22. Unblocked1.00
  23. WorkOS1.00
  24. SonarQube1.00
• 

  0:19 #3 done2 line(s)

  shot 3·sharpness 316.6

  1. AlEngineer1.00
  2. World'sFair1.00
• 

  0:40 #4 done13 line(s)

  shot 4·sharpness 2023.2

  1. AlEngineer0.98
  2. World's Fair0.98
  3. .monday Al engineering0.98
  4. From Systems of0.99
  5. PRESENTED BY1.00
  6. Records to Systems1.00
  7. Microsoft1.00
  8. of Context1.00
  9. Tomer Ast1.00
  10. Omri Bruchim0.99
  11. 1/ 300.92
  12. Workd's Fair0.96
  13. Engineering the future of Al0.99
• 

  0:49 #5 skipped

  shot 5·duplicate of #4

• 

  1:14 #6 done14 line(s)

  shot 6·sharpness 1494.6

  1. Edi10.84
  2. AlEngineer0.98
  3. World's Fair0.97
  4. 661.00
  5. What Should I0.99
  6. Focus on Right1.00
  7. PRESENTED BY1.00
  8. Microsoft1.00
  9. Now?|0.88
  10. 40.92
  11. 2 /300.91
  12. Workd's Fair0.94
  13. TRACK 5· JULY 2, 20260.95
  14. Graphs1.00
• 

  1:52 #7 done43 line(s)

  shot 7·sharpness 1673.5

  1. Edit0.98
  2. AlEngineer0.99
  3. Your Al assistant has every board,0.99
  4. World's Fair0.99
  5. task, email, and message youve0.99
  6. ever touched.0.98
  7. And it still can't really answer.0.97
  8. Inbox1.00
  9. //. Team Projects0.95
  10. Re: launch services agreement0.98
  11. SpaceX0.94
  12. 2.4 AM0.76
  13. VP sync · 9:00-9:300.94
  14. Calendar1.00
  15. Buy domain0.96
  16. Dana0.99
  17. coall0.90
  18. New website1.00
  19. Hi, when wil my order bee0.93
  20. shipped?1.00
  21. #4821 Launch0.95
  22. Your order has shippedl Aeriving0.96
  23. May 50.96
  24. Notes - Al Engineer conf0.95
  25. ##launch0.95
  26. Open on the stil cant0.89
  27. answer hook0.96
  28. Records meaning0.97
  29. Acme Corp · reports to0.96
  30. VP1.00
  31. Org chart0.99
  32. Tomer Ast0.99
  33. Hey, do you remember to send me0.97
  34. the slide for the meeting trw0.95
  35. morning?0.99
  36. 1UIS PM0.62
  37. Slow + fast engines0.91
  38. world model0.99
  39. .monday Al engineering0.97
  40. 3 / 300.94
  41. Workd's Fair0.89
  42. TRACK 5· JULY 2, 20260.95
  43. Graphs1.00
• 

  2:25 #8 done11 line(s)

  shot 8·sharpness 1794.1

  1. Edit0.94
  2. AlEngineer0.98
  3. World's Fair0.97
  4. The Challenge1.00
  5. Not missing data.0.97
  6. Missing understanding!1.00
  7. 40.95
  8. 4 / 300.86
  9. Workd's Fair0.90
  10. TRACK 5• JULY 2, 20260.96
  11. Graphs1.00
• 

  2:45 #9 done26 line(s)

  shot 9·sharpness 2160.5

  1. Edit0.99
  2. AlEngineer0.97
  3. .monday.com0.97
  4. World'sFair1.00
  5. A0.53
  6. Marketing1.00
  7. Projects1.00
  8. Sidekick1.00
  9. monday.com is a global software company1.00
  10. that helps customers scale business impact1.00
  11. and expand what teams can deliver.1.00
  12. Vibe1.00
  13. Operations1.00
  14. Product1.00
  15. The best0.99
  16. Design1.00
  17. Agents1.00
  18. Al work0.95
  19. 880.86
  20. platform1.00
  21. CRM1.00
  22. HR1.00
  23. 6 / 300.84
  24. Worid's Fair0.93
  25. TRACK 5• JULY 2, 20260.95
  26. Graphs1.00
• 

  3:13 #10 done34 line(s)

  shot 10·sharpness 2245.8

  1. Our mission has always been to help teams1.00
  2. Edit0.88
  3. AlEngineer0.98
  4. World's Fair0.99
  5. achieve their business outcomes0.99
  6. Sales1.00
  7. Marketing1.00
  8. Accelerate revenue1.00
  9. Accelerate demand1.00
  10. and growth1.00
  11. and pipeline growth1.00
  12. Operations1.00
  13. Finance1.00
  14. Maximize efficiency0.98
  15. Streamline financial1.00
  16. and workflow agility0.99
  17. operations efficiently0.99
  18. 40.94
  19. Support0.99
  20. Legal1.00
  21. Provide service at0.99
  22. Minimize risk and0.99
  23. speed and scale0.98
  24. accelerate cycles1.00
  25. Product & R&D0.99
  26. HR1.00
  27. Speed up innovation1.00
  28. Optimize the1.00
  29. and build anything1.00
  30. employee journev0.99
  31. 7 / 300.89
  32. Worid's Fair0.93
  33. TRACK 5· JULY 2, 20260.94
  34. Graphs1.00
• 

  3:39 #11 done44 line(s)

  shot 11·sharpness 2548.4

  1. Al work capabilities0.99
  2. Notes1.00
  3. Edit0.89
  4. AlEngineer0.99
  5. World's Fair0.99
  6. monday1.00
  7. monday1.00
  8. monday1.00
  9. monday1.00
  10. sidekick1.00
  11. vibe1.00
  12. agents1.00
  13. workflows1.00
  14. Exponential1.00
  15. Infinite1.00
  16. Unlimited1.00
  17. Agentic1.00
  18. productivity1.00
  19. software1.00
  20. workforce1.00
  21. workflows1.00
  22. Your intelligent Al personal1.00
  23. Turn any business need into a0.99
  24. Unlimited resources of expert1.00
  25. Orchestrate your work and business1.00
  26. assistant that understands your1.00
  27. complete solution - consolidate0.99
  28. agents doing the work for you1.00
  29. processes with Al1.00
  30. work, thinks and executes with you1.00
  31. your stack with just a prompt1.00
  32. Research competitors1.00
  33. Genera1.00
  34. Brainstorm idel0.95
  35. monday sidekick1.00
  36. Turn your words into0.99
  37. work apps0.99
  38. Tell sidekick what you want to do..0.99
  39. @0.99
  40. 40.59
  41. 8 / 300.81
  42. World's Fair0.91
  43. TRACK 5• JULY 2, 20260.97
  44. Graphs1.00
• 

  4:07 #12 done32 line(s)

  shot 12·sharpness 2664.9

  1. AlEngineer0.99
  2. monday sidekick0.99
  3. World'sFair1.00
  4. Your intelligent Al personal assistant1.00
  5. that understands your work, thinks0.99
  6. and executes with you1.00
  7. 80.55
  8. Knows you and your business1.00
  9. Hey Sandra, ready to get started?1.00
  10. 0o0.81
  11. Describe what you need or ask a question..0.98
  12. Accelerates work at every level1.00
  13. 60.59
  14. @Mention assets0.98
  15. Works the way you do0.99
  16. Write a doc0.95
  17. Create a board0.99
  18. Analyze data0.99
  19. Generate an image1.00
  20. Buld a Vibe app0.93
  21. Keeps you in total control1.00
  22. Explore ready-made prompts for you0.99
  23. tuild an RSVP help event0.97
  24. Delivers answers you can trust1.00
  25. Omal0.95
  26. V Vibe0.95
  27. structures1.00
  28. Agerts0.84
  29. 9 / 300.89
  30. World's Fair0.91
  31. TRACK 5• JULY 2, 20260.95
  32. Graphs1.00
• 

  4:13 #13 skipped

  shot 13·duplicate of #12

• 

  4:58 #14 done44 line(s)

  shot 14·sharpness 1088.2

  1. Notes0.93
  2. Eait0.85
  3. AlEngineer0.98
  4. World's Fair0.96
  5. Q3 Launch0.98
  6. PRD v20.97
  7. #Launch0.96
  8. VP sync0.88
  9. Standup 9:000.95
  10. ● Sales· Acme0.90
  11. Unblock #48211.00
  12. Auth spec0.99
  13. #eng-oncall1.00
  14. THE CHALLENGE WE'RE FACING1.00
  15. Escalation1.00
  16. 1:11.00
  17. Bug triage1.00
  18. One assistant1.00
  19. Design notes0.99
  20. Retro notes0.96
  21. all of your1.00
  22. Ship hotfix1.00
  23. Re: contract0.98
  24. work.1.00
  25. Board mtg0.97
  26. Launch brief1.00
  27. 40.98
  28. #general1.00
  29. Renewal1.00
  30. Kickoff call1.00
  31. Send notes1.00
  32. Hiring1.00
  33. Boards1.00
  34. Docunents0.99
  35. ●Slack0.93
  36. Email1.00
  37. Calendar0.99
  38. ●Transcripts0.97
  39. Notetaker actions1.00
  40. .monday Al engineering0.97
  41. 10 / 300.90
  42. World's Fair0.91
  43. TRACK 5· JULY 2, 20260.95
  44. Graphs1.00
• 

  5:21 #15 done20 line(s)

  shot 15·sharpness 1765.8

  1. Edit0.82
  2. AlEngineer0.97
  3. World'sFair1.00
  4. THE AGENT GAP1.00
  5. Sharp at doing tasks.0.99
  6. PRESENTED BY0.99
  7. 010.99
  8. Lost at finding them.0.98
  9. Microsoft1.00
  10. Point an agent at a problem and it's brilliant. But "what0.99
  11. should I focus on?" isn't a problem to solve — it's asking0.99
  12. the agent to find what the problems even are.0.99
  13. 40.99
  14. "Draft a reply to this escalation" → nails it.0.99
  15. "What should I work on first?" → guesses.0.97
  16. monday Al engineering1.00
  17. 11 / 300.90
  18. Workd's Fair0.86
  19. TRACK 5• JULY 2, 20260.95
  20. Graphs1.00
• 

  5:47 #16 done22 line(s)

  shot 16·sharpness 1883.5

  1. AlEngineer0.98
  2. World'sFair1.00
  3. RECORDS ≠ MEANING1.00
  4. A log says what happened.0.99
  5. Never what it means.0.99
  6. 021.00
  7. PRESENTED BY1.00
  8. A record is like a line of code someone wrote months0.97
  9. Microsoft1.00
  10. ago. It tells you what changed — never why. To recover0.97
  11. the meaning you trace it back, one hop at a time.0.99
  12. The log: launch. due += 5d - what changed.0.96
  13. 40.99
  14. The why lives a hop away, every time:1.00
  15. git blame → the commit message → the PR description0.99
  16. → the monday task that asked for it → the customer who0.99
  17. complained in the first place.1.00
  18. monday Al engineering0.98
  19. 12 / 300.89
  20. Worid'sFair0.92
  21. TRACK 5• JULY 2, 20260.96
  22. Graphs1.00
• 

  6:15 #17 skipped

  shot 17·duplicate of #15

• 

  6:28 #18 done21 line(s)

  shot 18·sharpness 1821.6

  1. Edit1.00
  2. AlEngineer0.99
  3. World'sFair1.00
  4. RECORDS ≠ MEANING1.00
  5. A log says what happened.0.99
  6. Never what it means.0.99
  7. 021.00
  8. A record is like a line of code someone wrote months1.00
  9. ago. It tells you what changed — never why. To recover0.97
  10. the meaning you trace it back, one hop at a time.0.99
  11. The log: launch. due += 5d - what changed.0.97
  12. 40.99
  13. The why lives a hop away, every time:1.00
  14. git blame → the commit message → the PR description0.99
  15. → the monday task that asked for it → the customer who0.99
  16. complained in the first place.1.00
  17. monday Al engineering0.99
  18. 12 / 300.92
  19. World's Fair0.90
  20. TRACK 5• JULY 2, 20260.95
  21. Graphs1.00
• 

  7:06 #19 skipped

  shot 19·duplicate of #18

• 

  7:33 #20 done20 line(s)

  shot 20·sharpness 1702.7

  1. Edit0.99
  2. AlEngineer0.98
  3. World's Fair0.96
  4. WHAT WE BUILT0.95
  5. Not a bigger prompt.0.99
  6. The monday.com world0.99
  7. model.1.00
  8. why this matters1.00
  9. how to help1.00
  10. when - & when not - to act0.98
  11. Context that follows your work: who you are, what1.00
  12. 40.95
  13. you're working on, what needs action – a model the0.97
  14. agent can reason over to answer what it can't derive1.00
  15. on its own.0.99
  16. monday Al engineering0.98
  17. 14 / 300.90
  18. Worid's Fair0.95
  19. TRACK 5· JULY 2, 20260.95
  20. Graphs1.00
• 

  8:07 #21 done14 line(s)

  shot 21·sharpness 1149.3

  1. Edit1.00
  2. AlEngineer0.98
  3. World'sFair1.00
  4. FIRST, WHAT IT'S NOT1.00
  5. It isn't retrieval.1.00
  6. The problem was never getting the data - hand an0.98
  7. agent every board, every doc, every message, and it's0.99
  8. still lost. So the model isn't a smarter search over your0.98
  9. work. It's a working understanding of it.0.98
  10. .monday Al engineering0.97
  11. 15 / 300.92
  12. World'sFair0.90
  13. TRACK 5· JULY 2, 20260.93
  14. Graphs1.00
• 

  8:30 #22 done30 line(s)

  shot 22·sharpness 2083.4

  1. AlEngineer0.98
  2. World's Fair0.97
  3. WHAT THE MODEL UNDERSTANDS1.00
  4. Three faculties of understanding.1.00
  5. x0.55
  6. HOW IT'S STRUCTURED0.99
  7. WHAT'S TRUE RIGHT NOW0.96
  8. WHAT IT'S LEARNED1.00
  9. Structure & connections1.00
  10. The present0.96
  11. Learned over time1.00
  12. Items, people, meetings, boards -0.98
  13. Live signals read off your current1.00
  14. Episodes, decisions and their1.00
  15. and the relationships that carry the1.00
  16. state: what's overdue, what's piling0.99
  17. outcomes - distilled into durable0.97
  18. meaning: what blocks what, who's1.00
  19. into a crunch, who you're suddenly1.00
  20. patterns: how you actually work, not1.00
  21. waiting on whom, where a thing got0.99
  22. in the loop with.1.00
  23. how a job description says you do.1.00
  24. decided.1.00
  25. every fact stamped in time - what's true, what was true, and when it changed0.99
  26. monday Al engineering0.98
  27. 16/ 300.89
  28. Worid's Fair0.93
  29. TRACK 5· JULY 2,20260.95
  30. Graphs1.00
• 

  8:44 #23 skipped

  shot 23·duplicate of #22

Transcript

196 cues· 2,367 words· 12,829 chars

Chapters

1. 0:00 From system of record to system of context
2. 0:56 The gym answer: data without understanding
3. 2:36 monday.com, Sidekick, and where work lives
4. 4:31 Three reasons context is hard
5. 7:19 The Monday world model
6. 8:15 The data model and its two engines
7. 10:21 Why the split mirrors the brain and lambda architecture
8. 11:14 How it comes together, and the honest limits
9. 13:22 Answering the question with Sidekick